Robin Sevrina believes that each event has a story to tell. Through full service planning, WE manage every detail of your event from start to finish, resulting in a beautifully designed and flawlessLY executed experience.
based in carmel, robin works in partnership with local talent to craft unique events in Carmel, Carmel Valley, Pebble Beach, Monterey, and big sur. We bring together the best vendors California has to offer, carefully curated to fit your budget, aesthetic, and vision.
OWNER | LEAD PLANNER | DESIGNER
Robin started Robin Sevrina Events in 2014 after 15 years of experience in the industry. She was Director of Events for the American Chamber of Commerce in Shanghai and a leader on the Events Marketing Team at Target Corporation. Robin Sevrina Events began out of love for working with clients and helping tell their stories through curated event experiences.
During Robin’s five years at the American Chamber of Commerce in Shanghai, she hosted over 150 events a year. She managed private Chamber events for dignitaries from all over the world including former U.S. Presidents Jimmy Carter and George W. Bush, former U.S. Vice President Al Gore, and former U.S. Secretary of State Colin Powell. Additionally, she produced Chamber events for the NBA, the NFL, numerous fortune 50 CEO visits to China, U.S. Consulate Generals, U.S. Ambassadors and numerous Chinese government officials.
Robin's seven year career at Target Corporation included over 50 events per year ranging from Target's charitable giving events, to health and beauty product launches, press previews, and numerous red carpet events. As Target prepared to expand into Canada, Robin was asked to move to Toronto, Canada and lead (but first hire!) the Canada Brand Marketing and Events team, and was one of the first expats at Target's headquarters office in Toronto. Under Robin's leadership of the Brand Marketing and Events teams, Target Canada was nominated as one of the Top Ten Marketers of the Year in Canada in 2012, as well as the #1 Event Brand in 2012.
Corporate meetings in China and India, product launches and press previews, countless A-list celebrity appearances and talent performances, a Jason Wu pop-up store in downtown Toronto, a Target Hotel takeover during the Toronto International Film Festival, Toronto and Montreal Fashion Week integrations, as well as the Canada Grand Opening multi-channel marketing campaign, are just a few of Robin's favorite projects during her time at Target.
Robin founded Robin Sevrina Events in 2014 and continues to provide design and production services to individuals, groups, and organization who are seeking a remarkable event experience on California’s Central Coast. Robin’s passion for service, love for design and dedication to teamwork continues to guide Robin and her team as they provide remarkable event experiences.
She currently lives with her family in Carmel. In her free time Robin enjoys walks on the beach with her two French Bulldogs, interior design, and family ski trips to their A-frame cabin in Lake Tahoe.
Kristine Farnum is a talented calligrapher of Phoenix Feathers Calligraphy, event coordinator assistant, and writer based in Monterey, California. She is a firm believer in self-care and listening to other's stories. She has been married to her best friend for four years and is the mama to a mischievous Shiba Inu. You can find her at the local farmer’s market and in coffee shops reading poems by Rupi Kaur. She is soon to be opening an online shop for calligraphy goods, and you can follow her work here.
Kristine is an invaluable part of the RS Events team as she helps execute wedding weekends, assists with planning logistics, and manages our website and social media.