Robin started Robin Sevrina Events in 2014 after 15 years of experience in the industry. She was Director of Events for the American Chamber of Commerce in Shanghai and a leader on the Events Marketing Team at Target Corporation. Robin Sevrina Events began out of love for working with clients and helping tell their stories through curated event experiences.

During Robin’s five years at the American Chamber of Commerce in Shanghai, she hosted over 150 events a year. She managed private Chamber events for dignitaries from all over the world including former U.S. Presidents Jimmy Carter and George W. Bush, former U.S. Vice President Al Gore, and former U.S. Secretary of State Colin Powell. Additionally, she produced Chamber events for the NBA, the NFL, numerous fortune 50 CEO visits to China, U.S. Consulate Generals, U.S. Ambassadors and Chinese government officials.

Robin's seven year career at Target Corporation included over 50 events per year ranging from corporate meetings in China and India, Target's charitable giving events, to health and beauty product launches, press previews, and numerous red carpet A-list celebrity and music events. As Target prepared to expand into Canada, Robin was asked to move to Toronto, and build and lead the Canada Brand Marketing and Events team, and was one of the first expats at Target's headquarters office in Toronto. Under Robin's leadership, Target Canada was nominated as one of the Top Ten Marketers of the Year in Canada for the Grand Opening multi-channel marketing campaign, as well as the #1 Event Brand for stand out integrations including TIFF and Fashion Week events.

Since founding Robin Sevrina Events, Robin continues to provide design and production services to individuals, groups, and organization who are seeking a remarkable event experience on California’s Central Coast. Robin’s passion for service, love for design and dedication to teamwork continues to guide Robin and her team as they provide remarkable event experiences.

Heather has been with Robin Sevrina Events for five years ensuring that the on-site production for every special event is executed seamlessly.  Heather’s skill for event planning and production brought her to being lead of the admissions team at the AT&T Pebble Beach Pro-Am, Director of Operations at the Carmel International Film Festival, Festival Coordinator for the Sausalito Art Festival, and producing numerous events for HP in Europe and in the US.    

Heather currently lives in Pebble Beach with a second home in Marin. She spends her free time as a team mom for too many athletic endeavors, and finds relaxation walking the beach with her Husky mix while watching sunsets over the Pacific Ocean.

Kristine Farnum is a talented artist and owner of Pomelo Design Co, event coordinator assistant, and writer based in Oahu, Hawaii. She is a firm believer in self-care and listening to other's stories. She is the mama to a mischievous Shiba Inu, Poppy. You can find her at the local farmer’s market and in coffee shops reading poems by Rupi Kaur. She recently opened Pomelo, a branding strategy and design studio, and you can follow her work here.

Kristine is an invaluable part of the RS Events team as she helps execute wedding weekends, assists with planning logistics, and manages our website and social media.