With 15 years of event planning and brand marketing experience under her belt, Robin started Robin Sevrina Events on California's Monterey Bay Peninsula in 2014. Along with her family's move from Toronto to California came the opportunity to establish Robin Sevrina Events, allowing Robin to utilize her unique brand marketing and events background, as well as her exposure to hosting countless VIPs, to launch a small consulting business. Robin offers a superior uber-organized service experience, planning events for both corporate and private clients, as well as VIP management and marketing consultation. Whether in the States or overseas, on the red carpet or even standing alongside the secret service, you name it, Robin has had experience planning, managing and producing it!
Rewind to the year 2000, Robin, originally from Minnesota, had just moved to Shanghai, China after graduating from the University of Oregon with a Bachelor of Arts degree in Chinese along with a minor in Business Marketing. Robin landed in China right when American business was flooding into Asia and started as a Special Projects Coordinator for The American Chamber of Commerce in Shanghai coordinating sponsorship packages for the Chamber, selling advertising and “event planning”, which at the time was not recognized as an official career. Through a two-year online Event Management Certification course at George Washington University combined with the love of her job, Robin realized Event Management was indeed a career, and simultaneously expanded her role and her team to become the Director of Events at the Chamber and was quickly responsible for over 150 events per year, along with managing a large team of talented Chinese nationals.
During Robin’s five years at the American Chamber of Commerce in Shanghai, she managed private Chamber events for dignitaries from all over the world including former U.S. Presidents Jimmy Carter and George W. Bush, former U.S. Vice President Al Gore, and former U.S. Secretary of State Colin Powell. Additionally she produced Chamber events for the NBA, the NFL, numerous fortune 50 CEO visits to China, U.S. Consulate Generals, U.S. Ambassadors and numerous Chinese government officials. Robin and her team also produced five straight years of annual events including the American Chamber of Commerce’s Independence Day Celebration with over 2,500 attendees, the Chamber’s Annual Charity Ball benefitting Special Olympics with over 500 attendees and US$100,000 raised annually, and one of Robin's favorites, the U.S. Marine Corps Birthday Ball.
Robin met her husband in 2004 in Shanghai (of all places!), and they repatriated together from Shanghai to Austin, Texas in 2005. Robin enjoyed one year with Keller Williams Real Estate, at their Austin headquarters, as an Events Manager coordinating the Keller Williams Real Estate Annual Convention; a one week event in Las Vegas with with over 10,000 real estates agents. Another corporate relocation landed the globe trotting pair in Lima, Peru for six short months, and then in Robin’s hometown of Minneapolis, MN, where Robin started with Target Corporation in 2006.